Hurrah! E3 and Kia Motors have won ‘Best Manufacturing, Automotive and Technology Site’ at the Sitecore Site of the Year, UK Awards. So you can share in our delight, we thought we’d share a few stats about the new site, which we’re very proud of.
Kia Motors has been the UK’s fastest-growing car brand for the last three years, growth largely fuelled (pardon the pun) by a value positioning.
In order to do that, Kia needed a stunning new website that embodied their brand promise: the ‘Power to Surprise’. The site that e3 developed for Kia had to therefore persuade users to reassess their preconceptions of the brand and create desire for Kia cars. To make it all the more fun, the entire project needed to be completed in ‘just’ three months!
Since we launched the new website in March 2009, it’s delivered real business benefit. Check out these fabulous metrics:
Brochure downloads up a whopping 338% against a target increase of 50%.
50% rise in dealer searches - topping 60,000 in the first month alone
We were also on the shortlist for the overall Site of the Year – UK Award. The winner was announced on 1 October at the Sitecore OMS launch in Central London, however sadly we just lost out to Manchester City. But we’re not too sad about it, go team Kia and everyone else that was involved in the successful launch of the new site (pretty much the entire agency!) and congrats on the award. posted by E3 at 11:27
Kia Motors has been the UK’s fastest-growing car brand for the last three years, growth largely fuelled (pardon the pun) by a value positioning.
In order to do that, Kia needed a stunning new website that embodied their brand promise: the ‘Power to Surprise’. The site that e3 developed for Kia had to therefore persuade users to reassess their preconceptions of the brand and create desire for Kia cars. To make it all the more fun, the entire project needed to be completed in ‘just’ three months!
Since we launched the new website in March 2009, it’s delivered real business benefit. Check out these fabulous metrics:
Brochure downloads up a whopping 338% against a target increase of 50%.
50% rise in dealer searches - topping 60,000 in the first month alone
We were also on the shortlist for the overall Site of the Year – UK Award. The winner was announced on 1 October at the Sitecore OMS launch in Central London, however sadly we just lost out to Manchester City. But we’re not too sad about it, go team Kia and everyone else that was involved in the successful launch of the new site (pretty much the entire agency!) and congrats on the award. posted by E3 at 11:27
