Clarks shoes have come a long way since the days of ‘sensible shoes’, ‘school shoes’ and that scary machine that measured your feet as a kid. They are going back to their Somerset roots to promote fantastic new ranges of fashion-led shoes that won’t kill your feet. Clarks asked e3 to provide an online presence that matched with the wonderfully stylish campaign for their Women’s Autumn/Winter 2011 range.
Solution:
We created a range of online placements following the style of the campaign and moving this forward. A video asset had been created as part of the ATL shoot so we put this to good use using rich media placements to really get across the lifestyle feel of the whole campaign.
The campaign consisted of standard Flash banners alongside stand-out rich media placements such as expandable banners, bellybands, pre-roll video and the AOL Devil ad unit. The use of these rich placements allowed us to really involve the user in the campaign feel and also to directly showcase multiple products with the ability to directly click through to that product page on the Clarks site.