Donna Ida is a specialist jeans emporium that sells designer jeans, tops and accessories.
After a recommendation from another fashion client (we love clients who have nice things to say about us!) Donna Ida came to us with the challenge of rethinking their online offering from the ground up including the strategy, user experience , design and technology.
Whilst Donna Ida already had an existing site there were issues with the site structure and design – making it hard for users to view and purchase products easily - leading to the site delivering poor commercial performance . Managing content and product information was also frustrating and with the site being unstable on top, Donna Ida had lost faith in digital.
Online is a key channel for Donna Ida allowing them to cater for a much wider international audience than their physical boutiques. But its not just about sales – our challenge was to recreate the personality of the brand along with the unique experience that every customer receives when they visit a boutique in person, where denim experts work on a 121 basis to ensure you find the perfect pair of jeans for you.