Some examples of the work we've done in the last 12 months include:
Kia iBrochures
Kia has embraced digital to create a smarter, better way to sell cars by making a brave decision to switch from print brochures to digital. The new multi-platform brochure allows the customer to explore their model of choice from the device of their choice and allows them to view videos, configure, share and find their nearest dealer, all within a beautifully crafted, rich experience. The results are astounding; most customers view the brochure multiple times and are 6 times as likely to go on to their dealer for a test drive. What’s more, the financial cost to Kia is lower than print brochures.
The Kia iBrochure, a smarter better way to sell cars.
Kia Venga - Escape Small Spaces Campaign
For Kia's Venga launch our brief was to bring the Venga to life online, portray it’s fun and individual personality and develop a digital campaign in line with the proposition ‘the perfect space’. True to the proposition we created an online breakout game that allowed users to compete with each other in a Venga microsite. The game was also placed directly in rich display placements where users could play the break out game connecting with Facebook to add a competitive element. The result were astonishing with an average play time of nearly 8 mins and some people playing for up to 8 hours!