The Mill is a global, end-to-end visual effects house for the advertising industry, with a reputation for technical and creative innovation stretching back over 20 years. The challenge was to simply reposition The Mill brand and to provide a platform to showcase their great work.
Solution:
e3 delivered a new web 2.0 design style that shows the work as the hero within the page. Content is seamlessly presented to the user through smooth animated interactions creating a great live experience.
All video content is delivered and tagged through The Mills content management platform ‘Beam’. When presented to the user the content tags provide an alternative way to access content through filters and categories. Content tags can also be access by search engines and improve how video is shared across social networks.
An iPad optimised version of the site makes use of the new HTML5 video tag allowing users to enjoy the same irresistible experience irrespective of platform, device or venue.