Solution:
The essential element was an enterprise level CMS (RedDot) configured so that all central content could easily be reviewed by the markets and then translated, edited and made live with minimal input needed from head office.
Once established, we developed a programme of work that developed the functionality of the site to support the sales process and campaign elements to build the brand, drive model launches and support tactical sales objectives.
These included a global bike configurator, clothing and accessories store, new product launches, cross brand promotions including a Paul Smith Bonneville Special edition and a viral campaign for the new Rocket III launched in the US.