The Impact of Digital on Visitor Attractions

23 May 2017 London. 12-2pm

Is the future museum a place to view artefacts or a centre for cultural exchange? Is a high city view a place to take in the scene or make a romantic proposal? Is a heritage site a live history lesson or a place for immersive story-telling?

Digital innovation is having an irreversible impact on the role and very nature of cultural and tourist attractions. Live streaming enhances real time experiences and new digital products and services extend their reach way outside of the venue or cultural centre. Mobile connectivity drives engagement with target audiences across countless channels and into endless social realms, day and night.

At this thought leader working lunch, leading digital agency e3 and one of our clients, Cassie Davison, Head of Marketing at The View from the Shard, will be discussing our collaboration. e3 will also share our experiences of developing digital strategies for other clients such as Historic Royal Palaces, including Tower of London and Hampton Court, and the National Trust, as a trigger for a lively debate with a selective audience.

We will be focusing on ways attending brands can take advantage of digital influence to enhance, expand and enrich their experiential offers to market and take full advantage of digital innovation to keep pace with consumer expectations. This is a closed event by invite only to senior digital stakeholders. A working lunch will be served.

Book now to avoid disappointment, spaces are limited. We look forward to welcoming you there.

Book now