e3 today announces the launch of a new campaign for Royal Navy 'Life Without Limits', utilising responsive HTML 5.
The new responsive web design implementation (RWD) was developed using cutting edge HTML 5 responsive web design techniques to provide an animating layout that adapts to any screen size, whether it be desktop, tablet or mobile. The campaign dynamically renders feeds of images and information from users' Facebook accounts via their real-time APIs into the Sitecore CMS, and these are then displayed in a flowing timeline adapting the latest JQuery methods.
The campaign is part of the ‘Life Without Limits’ Campaign, which aims to appeal to 16 to 34 year olds and is at the heart of a major Royal Navy recruitment drive. It was delivered in partnership with WCRS, Carat and M4c - the Royal Navy's marketing, advertising and media buying agencies. e3 was responsible for the Agile technical implementation of the responsive campaign pages that promote and showcase lifestyles and potential careers in the Royal Navy.
Caroline Scott, Recruiting Marketing Manager at Royal Navy said:
“We know our targeted website audience don't just access the Royal Navy site from desktop computers any more and a high percentage come from mobile platforms - they are busy individuals, who are constantly on the move. This new campaign has used responsive design techniques to ensure it is optimised to fit on any screen, and meet this growing demand of users."