e3 - one of the UK’s leading independent digital marketing agencies will be supporting the British Interactive Media Association’s (BIMA) D-Day (Digital Day) challenge today, visiting Hans Price Academy in Weston Super Mare for the second year running, from 10am to 3pm, to offer young people a real insight into the UK’s digital industry.

BIMA D-Day is supported by 100 leading digital agencies, including e3, and will see Managing Director, Neil Collard and Creative Director, Tristan Pride offer students an insight into life in the industry, before using a specially-created resource (including videos from BIMA) to take them through one of a series of challenges from digital design, mobile apps, social media and web development. Students taking part will be encouraged to use creative decision making and project management skills to contribute to the success of the task.

This year’s BIMA D-Day follows an O2-commissioned report released earlier this month which indicated that Britain needs to create and fill 750,000 new digital jobs to keep pace with the global digital economy. With one fifth of these jobs ideally suited to the new generation of computer-savvy school children and Government initiatives designed to accelerate digital economic output to be worth £7 billion per year by 2017, there is a real need for the industry to inspire school-age children to embrace a potential career in digital. The very best projects created on D-Day will be submitted to a specially created award panel, with the winner in each category carrying off a BIMA D-Day Award.

Andrew Henning, CEO at Redweb and D-Day initiative leader said:
“The UK digital industry has achieved major stature, both in terms of talent and the contribution that it makes to the UK balance sheet. But we can’t afford to be complacent. Whilst the Government has identified digital as a key growth area, we need to ensure that the next generation is aware of the opportunities that exist. Building on the success of last year, when we had over 1,800 children finding out about digital, this year’s BIMA D-Day will put a big window on agency life and inspire kids to focus on one of the most interesting and rewarding sectors that the UK has to offer.”        

Neil Collard, e3 MD said:
“It’s great to be supporting such a brilliant initiative. The UK industry, both nationally and regionally needs to inspire the next generation of school children to consider digital as one of the most dynamic and rewarding career paths that they can take. We’re especially pleased to be continuing our relationship with the students at Hans Price Academy.”

Adrian Esch, ICT and Computing Teacher at Hans Price Academy said:
“e3’s industry expertise really inspires and encourages students in pursuing careers in the creative digital industry. We look forward to welcoming back e3 to Hans Price Academy for the second year running, due to its overwhelming success last year.”
The digital economy is a key driver for growth in the UK. Despite this there is a lack of information and understanding about career opportunities within the digital sector. As an industry that is finding it increasingly difficult to recruit, BIMA believes it needs to raise awareness to not only bridge the current skills gap, but to ensure the country has a rich source of digital talent coming through.