E3 has been nominated in the prestigious Shorty Awards for its Engineers Recruitment campaign with the Royal Navy. The Shorty Awards honour the very best in international social media. Up against some very stiff competition e3’s Engineers Campaign is now a finalist in the Government & Politics category.
The Engineers Recruitment campaign focused on raising the awareness of the exciting engineering careers available with the Royal Navy. Our research indicated that potential engineers were avid problem solvers and by creating a connection through social media we could drive conversion rates so potential engineers would fill out an expression of interest form. The campaign ran across Facebook and Twitter and offered a combination of videos, infographics, job posts and live Q&As. We also sourced a series of Royal Navy 'life hacks' from serving personnel, photographing them for the Engineers recruitment site, and also for social.
The results were phenomenal with 611 applications generated, and a 645% increase on the amount of first stage job applications that were filled out, compared to the previous campaign.
Andrew Green, Commercial Development Director said “We are all really pleased with being nominated for a Shorty Award, the engineers work was something of a different direction for both us and the Royal Navy and represents a huge collaborative effort from all areas of agency, so well done everyone!”
For more information on the Royal Navy Engineer Recruitment campaign you could read our full entry here.
Read Adweek’s full listing of the nominees here.