The final terms all signed, it was time to celebrate the launch of the union of new sister agencies e3 and The London Strategy Unit. 

Overlooking Soho Square, the exquisite drawing room of The House of St Barnabas, private member’s club and homeless charity, seemed a fitting spot for this gathering of some of the capital’s smartest creative minds. In addition, the reception was attended by a wide range of our clients, the media and agency friends; from leading UK brands such as Orange, Barclays, Yodel, The BBC, Royal Navy, Unilever and TimeInc to name a few. 

It was a chance for everyone to raise a glass to the joint venture. Stuart Avery welcomed Matt’s team to the expanding e3 family. Neil Collard joked that he was delighted to now have some really clever people inside e3 and Matt heralded the extended proposition for LSU, which means they can now add brilliant technology delivery to their brand strategy offering. 

The drinks reception extended to a late evening of informal debate around the future of brand communications and the latest digital innovations as the party moved from the grandeur of the drawing room to the more intimate walled garden, lit by torch flames, and with delicious tapas; a fitting way to conclude our evening’s celebrations. 

Below are a selection of some of our favourite pictures of the night, before we all looked a bit worse for wear.

e3 LSU launch House of St Barnabas

From left: e3 Junior Account Director Owen Smith, e3 Commercial Director Andrew Green, Royal Navy Head of Digital Helen Craven, e3 UX Lead James Lock, e3 Head of Strategy Nicola Hinds.

e3 LSU launch House of St Barnabas

From left: e3 MD Neil Collard, e3 Founder Stuart Avery, LSU Founder Matt Boffey

e3 LSU launch House of St Barnabas

From left: Content Strategist Jon Burkhart, LSU Founder Matt Boffey, LSU Strategist Eliza Hazlerigg, LSU Strategist Martha Gillespie

e3 LSU launch House of St Barnabas

The party in full swing