We’re happy to announce that e3 and Bristol Airport have been nominated in the prestigious Marketing Agency Association (MAA) #DoDifferent Awards for Best Experience, Retailer or Entertainment in the Regional Marketing category.
The nomination comes from Bristol Airports regional brand campaign that was designed to appeal to those further afield from Bristol or South Wales. A targeted brand campaign was devised by e3 to coax the people of Devon, Cornwall, Plymouth and Exeter to Bristol Airport by telling relevant stories on a micro level. Using a variety of experiences, we were able to turn a broadcast medium, such as Adshels, billboards, digital, radio and social campaigns, into a personal recommendation channel.
Overall, the campaign has been viewed or heard six million times and it was received in an extremely positive light by its intended audience.
“We always strive to create work that resonates with the audience, so pairing that with the locality of the client and the incredible destinations they fly to, made this campaign a pleasure to work on.It gave us the opportunity to tell great stories, using the advertising landscape in a really unique way.” Nicholas Horne, Associate Creative Director, e3.
Read more about the Bristol Airport Brand Campaign.