Holidays, retreats, sun and snow — every day is a good day for a holiday, but the way consumers choose them, buy them and enjoy them is changing fast. The increasing penetration of mobile and tablet devices has fundamentally changed people’s behaviours and shaped their expectation of interactions with brands, products and services. 

Following on from the ideas raised in our 2013 white paper - ‘The Rise of the Connected Traveller’ - e3 Strategist, Kate Fitzpatrick, looks at how new technologies are enhancing travellers' journeys and how they are impacting airlines, hotels, airports and booking agents in our second paper in the series: 'Digital Trends for the Travel Industry and Beyond in 2015'. Kate goes on to identify 4 key travel trends, including:

1. Self-service and the currency of time
2. DIY Travel
3. Mobile Booking
4. Authentic Experience   

Read the full whitepaper below.