After BrightonSEO there’s usually a flurry of posts rounding up the talks of the day accompanied by some clear actionable insights.

Well, there are definitely round-ups but unless you’ve got a photographic memory it’s difficult to cling onto the things you learnt from a Slideshare presentation and haphazardly scribbled notes because you were furiously trying to keep up with the conference hashtag. 

So we’ve rounded up the two things that are always mentioned at the SEO extravaganza which you can definitely explore after the fact without having to remember the specifics of a talk. 

Tools and books. 

If you’re not playing around with a new tool, you should definitely have a book on your person. As much as we love playing on our phones whilst we’re waiting at the tube stop, on the train or at the pub – this is when you should be reading a book.  

So take a look at the list below and pick your poison. Don’t you love blue links before they go purple?


So obviously, there were hundreds of tools mentioned but here are some that were mentioned the most.

SEMRush: Keywords, domain comparisons, content ideation, influencer research. 
BrandMentions: Find every relevant mention about anything or anyone. 
Brandtale: For publishers and marketers to connect and share content.
AnswerThePublic: Give your insight into the questions being asked by the public on any given topic.
Buzzsumo: Analysing content, finding key influencers, comparing domains.
Pablo: Image making tool for Social Media.
Canva: Image making tool for everything. 
Huballin: Content ideation, keywords
Statista: Data sources, statistics generator 
Google Consumer Surveys: Pay for a certain number of answers to a specific question
Submarine CRM: Connect and manage influencers with social data


Influence: The Psychology of Persuasion by Dr. Robert Cialdini
Made to Stick: Why Some Ideas Survive and Others Die by Chip Heath & Dan Heath
The Chimp Paradox: The Mind Management Programme to Help You Achieve Success, Confidence and Happiness by Professor Steve Peters
Contagious: Why Things Catch On by Jonah Berger
The Happiness Advantage by Shawn Achor
A Technique for Producing Ideas by James W. Young 
ReWork: Change the Way You Work Forever by Jason Fried & David Heinemeier Hansson
Truth, Lies, and Advertising: The Art of Account Planning by Jon Steel
Gamestorming: A Playbook for Innovator, Rulebreakers and Changemakers by Dave Gray, Sunni Brown and James Macanufo
Quirkology: The Curious Science of Everyday Lives by Richard Wiseman
Selling Your Story in 60 Seconds by Michael Hague
Webs of Influence: The Secret Strategies That Make Us Click by Nathalie Nahai 
The Hard Thing about Hard Things by Ben Heorowtiz
The PR Masterclass by Alex Singleton
All Marketers Are Liars by Seth Godin
Epic Content Marketing by Joe Pulizzi
Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World by Gary Vaynerchuck

If you want to delve a bit deeper, here’s a list of the presentations of the day

Still not satisfied? Take a look at our award-winning work here.