According to Gartner, 89% of marketers expect customer experience to be their primary differentiator by 2017. This is a compelling statistic, but what has actually changed to make this topic so crucial to brands now? And how, as marketers, can you provide a better digital experience for your audience than your competitors?
e3 is excited to announce the launch of The Experience Series - our autumn thought leadership sessions curated to help you explore the latest business-critical challenges. At our three consecutive events our expert speakers will consider key aspects of the future customer experience - Secure Experience (SX), Artificial Experience (AX) and Content Experience (CX), to enable you to provide a more seamless, immersive engagement for your target audiences.
This series has been devised in collaboration with two of e3's most trusted technology partners, Rackspace and Sitecore, who will be sharing their latest expert insights alongside e3 and our leading client brands.
Refreshments will be served in a relaxed atmosphere, providing the perfect environment to discuss, learn and share amongst your peers.
Register now to avoid disappointment.
When and where:
Artificial Experience: 19th October 2016, 8.30am-11.30am at The Fable, London EC1
Secure Experience: 8th November 2016, 8.30am-11.30am at The Fable, London EC1
Content Experience: 23rd November, 8.30am-11.30am at The Fable, London EC1
Numbers are limited. These events are FREE and for senior brand marketers only.
In a little more detail
19th October 2016, 8.30am-11.30am at The Fable, London EC1
Recent advances in artificial intelligence (AI) technology have led to the advent of extraordinary customer experiences driven solely by AI. But, as marketers begin to hand over increasing control of their brands to computers and their decision making abilities, how we do ensure a consistently good experience is being had at the other end?
Nikki Hinds, Head of Strategy, e3, will share the latest trends and thinking in this sphere, and our latest ground breaking AI work with IBM Watson and our key brand clients.
8th November 2016, 8.30am-11.30am at The Fable, London EC1
In an increasingly connected world, keeping customers' digital information safe becomes an ever greater challenge. How can we deliver innovative customer experiences that are both secure yet hassle-free at every point?
Gary Trimnell, Technical Director, e3, will offer his expert advice, alongside Isabelle Whiteman, Marketing Director, Bristol Airport, who will share their strategy for ensuring a seamless customer journey from online booking, to checking in and final departure. Rackspace will explain why ensuring your cloud hosting services provide the most secure platform for a digitally safe experience.
23rd November, 8.30-11.30am at The Fable, London EC1
In recent years the democritisation of production and communication technologies has shifted many marketers' focus from traditional paid advertising to the proliferation of content across their own channels. With your customers' inundated by the sheer volume of content out there, how can you make certain the content experience you deliver is a cut above your competitors?
Kate Fitzpatrick, Senior Strategist, e3, shares her ideas and considers how new demographic groups require a different approach from the traditional. Sitecore will explain how their experience platform ensures a frictionless customer journey and our brand partners will share their latest case studies.
For more information please contact Miranda Glover, Business Director, e3 - firstname.lastname@example.org