Leading UK technology company e3 announced today that it has acquired a majority stake in the innovative growth consultancy London Strategy Unit (LSU), bringing high-end business transformation into the heart of its digital offer.
“Technology has disrupted traditional business models,” says Neil Collard, Managing Director, e3. “Clients increasingly require expert advice on how to adapt and grow to stay competitive. This exciting partnership enables us to provide what companies need: innovative and transformative thinking, combined with the right technology to bring products to market at pace.”
“Consumer behaviour is changing fast,” says Matt Boffey, LSU Founder and Managing Director. “It’s more challenging for brands to stay relevant and business effective. With e3 we combine 23 years of strategic and digital expertise, providing a seamless up and downstream proposition.”
This new consultancy agency model will help brands target high value sources of growth, blending strategy with technology to offer product, people and service innovation and development.
“Business growth no longer comes from persuasive communications and differentiation,” says Stuart Avery, Chair & Co-Founder of e3. “Growth comes from anticipating consumer mindsets, behaviour, and technology. Strategy and tech should be at the forefront of all brand organisations, so they can deliver innovative solutions.”
“This is a very exciting development for LSU. The joint e3 and LSU proposition will allow brands to thrive in today’s continuously evolving marketplace,” concludes Matt Boffey.
e3 is one of the UK’s most awarded digital agencies. Founded in 1997, the business works with globally-recognised brands including The Royal Navy, Arthritis Research UK, National Trust, Kia, Land Rover, BP and Orange.
London Strategy Unit (LSU) opened in 2012 as a strategy, innovation and learning specialist. Since launching they have worked with clients such as adidas, BBC, GSK, Jaguar, NHS, The Royal British Legion, asos and Unilever.
e3 and LSU are now working together and can be contacted at either of their current offices for more information about their new partnership and offer.