The Royal Navy and e3 have added to their already brimming awards case with a Silver Digital Impact Award for Best Use of Existing Social Media Platforms – Medium budget. e3’s social media campaigns for the Royal Navy have already won a Global Shorty Award this year.
e3 created an interactive landing site, taking a mobile-first approach to get into our audience’s pockets. The landing experience served up bite-sized content that encouraged the user to get under the skin of all aspects of life as Royal Navy engineer, and was played out on social platforms Twitter and Facebook to drive interaction and traffic to the landing site. By focussing on the engineer as an individual, we could create a connection with budding candidates.
Andrew Green, Commercial Development Manager at e3 commented, “The Royal Navy Graduates campaign was meticulously planned by our Strategy team but was truly a project the entire agency worked on. We’re very proud to be recognised by the Digital Impact Awards and our esteemed peers.”
We’re the lead digital agency for the Royal Navy, check out our other work for them here.