e3 wins Shorty Award for Royal Navy Engineers Campaign

We’re delighted to announce that e3 has won a prestigious Shorty Award for Best Use of Social Media in Government & Politics for its Royal Navy Engineers Recruitment Campaign.

The Shorty Awards honour the very best in social media and recognise the best brands, influencers and organisations on just about every social media platform. Counted amongst its past winners are Taylor Swift, Michelle Obama and NASA.

The Royal Navy Engineers campaign was a collaborative effort across e3’s social media, UX, front-end, client services and creative teams and culminated in some excellent results for the Royal Navy.

Focused on finding the very best potential Engineers in the UK we created an interactive landing site, taking a mobile-first approach to get into our audience’s pockets. The landing experience served up bite-sized content that encouraged the user to get under the skin of all aspects of life as Royal Navy engineer, and was played out on social to drive interaction and traffic to the landing site. By focussing on the engineer as an individual, the campaign was able to create a connection with budding candidates.

Andrew Green, Commercial Development Director said “We’re incredibly proud to have won a Shorty Award, the engineers campaign was something of a different direction for both us and the Royal Navy and represents a huge collaborative effort from all areas of agency.”

Take a look at our award-winning entry here.

We’ve also won awards for other campaigns, check out our case studies.