Helping Jaguar shake off a tired image and break new markets.
Jaguar was pinning huge hopes on the global launch of its new crossover SUV. We ensured Jaguar would appeal to a range of markets and inspire the right brand perceptions.
We defined the attitudes and desires of consumers in key growth markets like the US, China and Western Europe and created a new positioning and global marketing plan to shake off Jaguar’s ‘rich old white man’ image.
Our work helped the Jaguar F-Pace become the fastest-selling car in the brand’s 94-year history.
For more information on our work with Jaguar, contact Miranda Glover here.