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How we did it

The Challenge

Using our digital expertise and ecommerce experience, we designed a beautiful, responsive multilingual website for The View from the Shard (TVfTS). We also made the purchasing journey quick and simple, resulting in a 165% uplift in ticket conversions, reflecting the quality experience offered by this iconic brand.

The client came to us because their mission to be recognised as a 5-star attraction wasn’t being reflected by their website. It had a high abandonment rate on the ticketing pages and the conversion rate had fallen. The site also did not render correctly on mobile, which was relied on by 50% of their users relied on.

Taking a mobile first approach, e3 developed a seamless customer experience through the ecommerce funnel, integrating the website with the ticketing system API and developing a custom business layer that ensured TVfTS could easily control the sale of their products through the CMS.

The results speak for themselves:

  • 165% increase in overall ticket rate conversions

  • 156% increase in desktop and tablet ticket rate conversions

  • 243% increase in mobile ticket rate conversions

  • £2 million year on year overall revenue uplift

For further information about this case study or to read a more detailed account contact us.