These channels deliver the content to the larger, but still style conscious acquisition targets. The hub is powered by FeedMagnet; a platform that curates social content and allows moderation.
The campaign was activated using bus advertising and through Clarks' blogger outreach programme and to date there have been over 3,000 submissions via Instagram, Facebook and Twitter. It has harnessed content generated by fashion forwards style leaders and allowed it to be consumed and shared by a wider audience as a way to moderate their social presence.
Visit Clarks Style Social Hub