C & J Clarks Clarks Style Social Hub

The Brief

As part of the digital platform strategy and redesign that we undertook for Clarks, we looked at how social media could be used as part of a broader visual mechanising strategy. We were tasked with thinking progressively as Clarks recognised the increasing importance of social in digital retail.

The Solution

The campaign encourages fashion forward followers to tag photos of themselves, using #clarksstyle. The tagged content is aggregated on the global Clarks style hub where best examples are highlighted as the ‘Style of the Week’. The display is a wall of images, which can be filtered by region and style.

These channels deliver the content to the larger, but still style conscious acquisition targets. The hub is powered by FeedMagnet; a platform that curates social content and allows moderation.

The Results

The campaign was activated using bus advertising and through Clarks' blogger outreach programme and to date there have been over 3,000 submissions via Instagram, Facebook and Twitter. It has harnessed content generated by fashion forwards style leaders and allowed it to be consumed and shared by a wider audience as a way to moderate their social presence.

Visit Clarks Style Social Hub