Kia Motors UK Reviews Q1 Campaign

The Brief

Kia's latest iteration of their reviews campaign had heavy investment in TV and digital advertising and we wanted to create a dynamic and interactive landing experience which emulated the personality of the campaign.

The Solution

Most new car buyers seek advice from friends and family before purchasing a new car. Being the first car manufacturer to utilise Reevoo car reviews in 2012, the latest iteration of the campaign centres around a greater emphasis on the volume of reviews from real people, giving relevant and trusted information to the audience.
We wanted to bring the reviews to life in an unexpected way to show customer support for the Kia brand and cars. The result was a landing experience for desktop and mobile which displays the reviews in a fun and dynamic way through animation and interaction.

The Results

Kia have won two digital awards for 'Best Manufacturer Digital Initiative' and 'Digital Initiative of the Year' at the 2014 AM Awards at a ceremony held at the International Convention Centre in Birmingham. The awards recognise Kia's customer review work in association with Reevoo.