Kia was launching the all-new Soul and wanted to show how much it had changed since the previous model. Using the Soul as the halo model for the brand, Kia wanted to appeal to a more youthful, B-SUV audience. e3 was tasked with creating a rich, immersive campaign landing page for traffic from digital and cinema launch activity.
We created a dynamic, parallaxing campaign page that uses assets from the American TVC, which features hamsters reinventing themselves to keep up with the new Soul. We brought the page to life with full-bleed video content, peppered with gallery sections and content blocks showing the design journey the Soul had been on.