As part of its partnership with Glasgow 2014 and the Commonwealth Games Federation, UNICEF wanted to help children aged 3-18 explore and express their rights. Aware of the increasing importance of technology in children's and young people’s lives, the challenge for e3 was centered on how we could use digital technology to empower children to lead happier, safer lives.
Using a series of offline challenges that are set on the Launch Pad platform, children are encouraged to explore the UN Convention of the Rights of the Child to win prizes for their avatar, gain insight into how rights are expressed globally, and win a personalised certificate upon completion.
The site was launched in August and after one month we conducted qualitative research with supporting adults and child users. The initial results have been very positive with many enthused and engaged children, who have gone on to share their experience with parents and friends. Work has already begun on enhancing the Launch Pad experience based on the feedback from Scotland.
Commenting on the Launch Pad, Teresa Bergin, Director of UK Programmes at UNICEF UK, said "e3’s creative vision and drive are helping to make this project a success. Together, by helping children to understand their rights, we can make a huge difference to their lives.”