Early understanding and take-up of the brand has been higher than anticipated and the users love it. Average dwell time is 9 minutes per session, exceeding initial targets of 7 minutes by nearly 29%. It's now accessed by over 10,000 Orange employees and 3rd party agencies across 29 countries and 220 territories.
The new site has saved significant time and investment, by reducing the need for the core brand team to travel to each territory to implement the new guidelines, and by distributing a growing database of assets and templates through a single access point.
In addition to the great internal results, it’s reached wider acclaim picking up internationally recognised awards including: BIMA’s Best Internal Communications and a nomination for Best Internal Communications at the Content Marketing Awards.